For the 58th time, the two remaining NFL teams will square off – the Lombardi Trophy awaiting the victorious hands of either the Kansas City Chiefs or San Francisco 49ers in Las Vegas on Feb. 11.
Indeed, the Super Bowl is closing in. Of course, fans here in New York can only watch on in envy. The New York Giants have gone a dozen years since their last league championship. Fans of the New York Jets have an even bigger gripe, with Gang Green not even REACHING the playoffs in 13 years – the longest active NFL/NBA/MLB/NHL postseason drought.
During the 2023 regular season, though, Giants and Jets fans showed up in full force to the East Rutherford, New Jersey, stadium, according to recent data from GeoComply.
The tech company that tracks geolocation and detects location fraud noted that MetLife Stadium, home to the Giants and Jets, averaged over 65,000 NY sports betting transactions during the season. That total ranked among the highest in the league.
MetLife Stadium among most active NFL betting venues
According to GeoComply, over 17 regular season games, the in-stadium betting averages at MetLife Stadium came out, well, average when each franchise is individually broken down.
- New York Giants: 32,902 per game
- New York Jets: 32,947 per game
Together, the 65,849 total ranked second in the NFL. Only the Cincinnati Bengals topped that total with 67,000 at Paycor Stadium. State Farm Stadium, home of the Arizona Cardinals, was third with 64,000 transactions per game.
On top of that, MetLife saw bettors create an average of 423 new accounts at Giants contests and 451 during Jets games. Further averaged out, the 438 new accounts over 17 games finished second in the NFL. FedEx Field, home of the Washington Commanders, led the league with nearly 700 new accounts per game.
Sportsbooks hope to rebound for Super Bowl 58
As the Chiefs and 49ers begin preparations for the big game, GeoComply expects potentially record-setting betting numbers for Super Bowl 58 in Las Vegas.
Last year, the company saw a 25% increase in Super Bowl betting activity, with New York accounting for a nation-leading 13.9 million geolocation checks. Already this postseason, GeoComply has seen a 24% increase in transactions and a 12% spike in active user accounts compared with last year. During the conference championships alone, transactions were up 35% year over year.
Certainly that trend expects to continue on Super Bowl Sunday.
As for sportsbooks in New York specifically, the Empire State hopes to improve upon last year’s championship. In 2023, NY sportsbooks combined for just over $100 million in bets for Super Bowl 57, far below initial expectations.
For comparison, while the New York State Gaming Commission did not release official numbers for the 2022 big game, PlayNY estimated that Super Bowl betting in New York hovered between $140 million and $160 million in handle.
New York heads into the 2023 Super Bowl on quite the roll. Sportsbooks in NY reported over $2 billion in December handle, marking the third straight month they exceeded that total after no other state had topped $2 billion in single-month bets. All told, NY sports betting operators neared $20 billion in accepted bets in 2023, leading to over $861.8 million in state tax revenue.