Despite standing as the No. 1 legal industry in the country, sports betting in New York did not generate as much action as anticipated for the 2023 Super Bowl.
According to figures released by the New York State Gaming Commission, sportsbooks in the Empire State — both online and retail — combined for just over $100 million in accepted bets for Super Bowl 57, resulting in less than $1.4 million in gross gaming revenue.
Factoring in futures wagers, NY sports betting finished with $123.5 million in handle for the NFL championship — well under initial projections.
Underwhelming Super Bowl numbers for No. 1 market
Since launching in January 2022, New York quickly established itself as the top legal sports betting industry in the nation. And many expected the state to put up eye-popping totals for the Super Bowl.
Leading up to the big game, PlayNY estimated that sportsbooks in New York could exceed $150 million in Super Bowl betting handle. Combined with GeoComply noting a record number of geolocation transactions during championship weekend, led by New York, and it led many to believe that New York could post a massive number for the event.
The underdog Kansas City Chiefs rallied from a 10-point halftime deficit against the Philadelphia Eagles, and Harrison Butker drilled a game-winning field goal late to lift the Chiefs to their second Super Bowl in four years. Yet the excitement of that game did not translate to the NY sportsbooks.
For comparison, while the NYSGC didn’t release official numbers for the 2022 Super Bowl, PlayNY estimated that betting in New York clocked in between $140 million and $160 million — a minimum of nearly $20 million more than 2023 totals.
Breaking down Super Bowl betting by sportsbook
For the Super Bowl, FanDuel Sportsbook NY reported $42.8 million in handle, topping DraftKings New York, which finished with $28.1 million.
Combined, online sportsbooks in the Empire State totaled $99.1 million in accepted bets, leading to $1.1 million in gross gaming revenue and just over $565,000 in state tax revenue.
|Sportsbook||Handle||Gross Gaming Revenue|
|Bally Bet Sportsbook||$19,932.00||($2,427.00)|
NY sports betting saw decent retail numbers
While online sports betting in New York steals all the headlines and spotlights, the state’s retail sportsbooks fared relatively well for Super Bowl Sunday.
According to data from the NYSGC, Rivers Casino & Resort in Schenectady accepted over $700,000 in bets for the NFL championship, nearly doubling the next-closest brick-and-mortar, del Lago Resort & Casino with $358,000. Resorts World Catskills reported over $281,000 in handle, and Tioga Downs rounded out the upstate commercial sportsbooks with just under $109,000.
In total, retail facilities took in $1.5 million in Super Bowl bets, leading to $241,189.51 in gross gaming revenue.