CEO: Bally Bet NY Slated To Launch Later In Q2, Join NY Sports Betting By July

Written By Mike Mazzeo on May 5, 2022
NY Online Sports Betting Bally Bet New York Q2 2022

Bally’s CEO Lee Fenton reiterated that Bally Bet plans to enter the New York sports betting market later in Q2. 

With the second-quarter ending June 30, it won’t be long until New York finally has all nine of its online sports betting operators up and running.

Bally Bet NY is the only operator left to launch in the state.

Arizona? Check. New York? Soon.

Bally Bet launched its new 2.0 app technology for the first time in Arizona on Wednesday. The entity had planned to launch Bally Bet 2.0 in Arizona before any other state. 

Fenton said during the entity’s latest earnings call:

“We launched in Arizona yesterday with our foundational 2.0 product, and New York will follow later this quarter. This is a significant milestone for us.” 

Fenton said that Bally’s plans to be cautious with its approach to the NY launch given the high 51% tax rate. 

“In New York, we will be cautious as we keep a keen eye on marketing spend and how to navigate a high tax environment in sports betting.”

Bally Bet wants a NY casino, regardless

Bally’s has also displayed interest in potentially obtaining a license for a downstate casino in NY. 

Bally’s chairman Soo Kim had told the NY Times that the entity doesn’t intend to be going into Manhattan with a casino if it were to emerge with a license from the open competitive bidding process. 

“We’re thinking more of the outer boroughs, a place where we think that we can have the convenience for people from New York City, but also to be able to pull from the suburbs,” Kim, a native of Queens, said. 

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Mike Mazzeo

Mike Mazzeo is the Lead Writer for PlayNY, arriving after covering several of New York's professional sports teams in a variety of roles for the past decade. Previously, he served as a beat writer and columnist covering the Brooklyn Nets (ESPN) and New York Yankees (New York Daily News). Mike also covered both the MLB and NBA nationally for Yahoo Sports. In addition, he served as a general assignment reporter for ESPN NewYork.com. He has also had bylines in the New York Times, New York Post, Newsday, Forbes and The Ringer. With PlayNY, Mike brings extensive coverage and unique story angles to what is projected to be one of the biggest and most lucrative online sports betting markets in the country. It's been an arduous and confounding process to get here, but 20 million New Yorkers (many of them die-hards) are now legally able to bet on their favorite sports teams across the state via online and mobile platforms.

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