CEO: Bally Bet NY Slated To Launch Later In Q2, Join NY Sports Betting By July

Written By Mike Mazzeo on May 5, 2022 - Last Updated on July 7, 2022
NY Online Sports Betting Bally Bet New York Q2 2022

Bally’s CEO Lee Fenton reiterated that Bally Bet plans to enter the New York sports betting market later in Q2. 

With the second-quarter ending June 30, it won’t be long until New York finally has all nine of its online sports betting operators up and running.

Bally Bet NY is the only operator left to launch in the state.

Read More: At Last, New York Reaches Nine: Bally Bet NY Rolls Out Online Sportsbook

Arizona? Check. New York? Soon.

Bally Bet launched its new 2.0 app technology for the first time in Arizona on Wednesday. The entity had planned to launch Bally Bet 2.0 in Arizona before any other state. 

Fenton said during the entity’s latest earnings call:

“We launched in Arizona yesterday with our foundational 2.0 product, and New York will follow later this quarter. This is a significant milestone for us.” 

Fenton said that Bally’s plans to be cautious with its approach to the NY launch given the high 51% tax rate. 

“In New York, we will be cautious as we keep a keen eye on marketing spend and how to navigate a high tax environment in sports betting.”

Read More: Still Waiting: Bally Bet Could Launch NY Sports Betting App In Time For NFL Season

Bally Bet wants a NY casino, regardless

Bally’s has also displayed interest in potentially obtaining a license for a downstate casino in NY. 

Bally’s chairman Soo Kim had told the NY Times that the entity doesn’t intend to be going into Manhattan with a casino if it were to emerge with a license from the open competitive bidding process. 

“We’re thinking more of the outer boroughs, a place where we think that we can have the convenience for people from New York City, but also to be able to pull from the suburbs,” Kim, a native of Queens, said. 

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Mike Mazzeo

Mike Mazzeo is a contributing writer for PlayNY, reporting on legal sports betting in New York while covering the potential legalization of NY online casinos and poker. He previously wrote for ESPN, the New York Daily News and The Ringer, among others.

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