Bet365 may not have a sports betting license in New York, but that hasn’t stopped the company from establishing a presence in the Empire State.
Bet365 announced a partnership with 1/ST Technology to bring its horse betting mobile application to the state of New York. The app, branded as 1/ST Bet, will be available soon for download from the Google Play Store and the Apple App Store.
Bet365 expands into horse betting world with 1/ST Bet
The news of the Bet365 partnership with 1/ST Technology means New York horse betting and racing fans will be able to wager on action taking place at tracks in New York and elsewhere in the United States.
“This is a tremendous opportunity to partner with one of the premier brands in sports betting and for 1/ST Bet to showcase its best-in-class pari-mutuel horse racing wagering experience to bet365’s customers,” Keith Johnson, chief revenue officer for 1/ST Technology, said in a press release.
1/ST Technology is a worldwide leader in sports betting platform technology. They are based in Maryland, a hotbed of horse racing activity. Several racing venues in the US rely on the company for online betting.
Unsurprisingly, 1/ST Bet is the official horse race betting mobile application for the Preakness Stakes, as well as famed Santa Anita Park in California. It also has deals to provide its app as official betting partners of the multi-million dollar California Crown race series at Santa Anita, the Pegasus World Cup Championship Invitational Series, Gulfstream Park in Florida and the Maryland Jockey Club.
“We’re delighted to partner with 1/ST Technology in a milestone announcement for bet365,” Bet365 said in a written statement announcing the arrangement in the US.
“The partnership marks a significant advancement in our US expansion, showcasing our commitment to innovation and customer experience.”
1/ST Bet joins growing list of horse betting apps in New York
New York has offered legal online horse race betting for years. But the avenues for betting on the sport online have been limited.
One way is the state-sponsored application called NYRA Bets, which is the official online betting platform for the New York Racing Association, which governs horse racing. NYRA Bets partnered with Caesars in 2022 to create the new Caesars Racebook, a year after a similar partnership was announced with BetMGM.
TwinSpires still offers its betting app for placing wagers on horse racing in New York, as does TVG Horse Racing App and FanDuel Racing.
Both Twinspires and TVG are advanced-deposit wagering services, which means customers using the apps must pre-fund their accounts before placing a wager on a race. The 1/ST Bet app will also be required to work the same way. In addition, all horse race wagering in NY is pari-mutuel betting, which means the bets are bundled together as a large pool against the “house,” in this case the betting app.
Horse racing’s Triple Crown nears, capped by Belmont Stakes
The 2024 racing season will heat up quickly, with all three legs of the famed Triple Crown scheduled for a six-week period starting May 4 with the Kentucky Derby and completing on June 8 with the Belmont Stakes.
The famed final leg, of course, will not take place at Belmont Park for the first time since the 1960s.
This comes as the historic track begins renovations. And to accommodate for uninterrupted construction, the Belmont Stakes for the first time will run at Saratoga Race Course.
One notable difference you’ll find: The traditional 1½-mile race will be shortened to 1¼ miles to acclimate to the shorter track at Saratoga.
