The Fanatics era has begun in the legal sports betting and online gambling world. But it has yet to make its way to New York.
PointsBet, a Fanatics Experience – as the new product is known – received regulatory approval and went live in eight states earlier this month, including in nearby New Jersey.
When, then will Fanatics make its way to the New York sports betting scene?
PointsBet becomes ‘a Fanatics Experience’
In the Empire State, PointsBet remains simply PointsBet.
In a press release announcing the Fanatics rebrand, it was made clear that “PointsBet USA will continue to operate” in New York “until Fanatics Betting and Gaming is able to close on select states individually.”
While it was presumed that PointsBet would become Fanatics Sportsbook NY, we now know that the two names will be combined to become PointsBet, a Fanatics Experience.
“We are excited about what we are building at Fanatics Betting and Gaming and this acquisition accelerates our plans,” Matt King, CEO of Fanatics Betting and Gaming, said in a press release when the rebrand began.
“We have a ten-year plan that focuses on the customer and not market share. We are going to acquire customers efficiently, allowing us to return savings to customers by investing in the customer experience at Fanatics Sportsbook and PointsBet, a Fanatics Experience.”
NY sports betting regulators to make decision soon … probably
As for when Fanatics makes its way into New York, we still await official regulatory approval.
During its August meeting, the New York State Gaming Commission noted that Fanatics still had some work to accomplish before regulators deliver the go-ahead. Once completed, the NYSGC would review the paperwork “and then make a final determination at that point, according to Brian O’Dwyer, chairman of the NYSGC. He added:
“I assume that will be done at our September meeting.”
The commission’s August get-together was Aug. 3. As of this writing, the NYSGC has not posted an agenda or officially scheduled date for its next meeting.