NY Council On Problem Gambling Launches ‘StrongerThanYouThinkNY’ Awareness Campaign

Written By Mike Mazzeo on November 3, 2021

The NY Council on Problem Gambling (NYCPG) is working to remain in front of the issue with online sports betting coming to New York in 2022.

Earlier this week, the NYCPG launched its “StrongerThanYouThinkNY” campaign as it continues to raise awareness about problem gambling in the state. According to a release, it “encourages New Yorkers to show their support for problem gambling prevention, treatment and recovery.”

The expectation is that legal online betting in NY will arrive sometime during the NFL playoffs, with all operators fully up and running before the Super Bowl on Feb. 13.

And NYCPG plans to be ready when things ramp up.

NYSGC’s latest campaign

NYSGC’s latest campaign features the phrase “People, Purpose, Passion: Pathway to Success.”

The multifaceted effort encourages:

  • Individuals and families to reach for treatment and support
  • Professionals to be aware and trained to address the issue
  • Legislators and advocates to take the time to understand the impact problem gambling has had on their communities and constituents

“With mobile sports betting arriving here in less than three months, we must let everyone know there is hope and help if they are struggling,” NYCPG Executive Director Jim Maney said.

The campaign was unveiled at the Council’s 2021 Annual Statewide Problem Gambling Conference to “over 400 professionals and recovery advocates who are already dedicated to learning more about addressing this important issue.”

NYSGC seeking more state funding

As previously reported in August, the NYCPG is looking for substantially more money from the state to address its needs as online sports betting moves closer to launch.

Problem gambling services are slated to receive $6 million in additional funding for 2022, but NYSGC believes a total of $20 million is required to ensure its needs are met.

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Mike Mazzeo

Mike Mazzeo has covered New York sports since 2010, previously working as a beat writer and columnist for ESPN (Nets), Yahoo Sports (NBA/MLB) and the New York Daily News (Yankees). His work has also been published in the New York Times, New York Post, Forbes and The Ringer.

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