The Jets have three sports betting partnerships, and now they have a lottery partner too.
Jackpocket will serve as Gang Green’s mobile lottery app after the sides agreed to a multi-year deal.
Jackpocket Features Prizes During Jets’ Home Games
According to the release, Jets’ fans will have access to free lottery tickets in the Jackpocket mobile app. There will also be game-day activations at MetLife Stadium and prizes, including VIP game experiences and free tickets. A Jackpocket branded scratch-off game will also be featured on the Jets’ mobile app.
“As the NFL’s first digital lottery sponsorship, Jackpocket is proud to partner with the Jets, a New York institution,” Jackpocket CEO Peter Sullivan said in the release. “With 87% of Jets’ season ticket holders residing in New York or New Jersey, we are excited to introduce this dedicated fanbase to a new, easy way to play for big lottery jackpots right from their phone.”
Study Finds Jets’ Fans Like To Play Lotto
According to a YouGov survey, more than 20% of Jets’ fans play the lottery each week.
Jackpocket launched in New York in January 2021 and New Jersey in December 2019.
The app provides users a secure way to order official state lottery tickets for Powerball, Mega Millions and Cash4Life. Users have won nearly $65 million in lottery prizes to date.
Jets Join AGA Responsible Sports Betting Campaign
The American Gaming Association wants NFL fans to bet responsibly. And the Jets will post in-stadium and digital content in MetLife Stadium that promotes responsible sports wagering. The slogan: “Know When To Huddle Up.”
AGA research shows that a record 45.2 million Americans will bet on NFL games this season, up 36% from 2020.
“Leadership from professional sports teams like the Jets is critical to not only ensuring fans understand how to wager responsibly, but also getting sports betting right,” AGA senior vice president Casey Clark said in a statement. “We’re thrilled to welcome the team as a partner and value their commitment to prioritizing responsible sports betting education for their loyal fanbase.”