Bills Name FanDuel As Official Online Sports Betting Partner

Written By Mike Mazzeo on January 7, 2022
FanDuel Buffalo Bills New York sports betting partnership

Get ready for another wave of online sports betting partnerships between New York operators and the state’s professional teams.

Shortly after the NY State Gaming Commission announced that four online sports betting operators would be eligible to launch in the state on Saturday, the Buffalo Bills named FanDuel as their official online sports betting partner.

FanDuel will join DraftKings, Caesars and RushStreet (BetRivers) in launching Saturday morning.

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Details on FanDuel-Bills partnership

From the release:

“In addition to the use of official Bills marks and logos, FanDuel will gain access to a range of media assets, including TV and radio spots to engage Bills fans and in-game signage and activations at Highmark Stadium.FanDuel will also be the presenting sponsor of the Buffalo Bills-themed Podcast, Bills by the Numbers, hosted by Steve Tasker and Chris Brown, discussing team updates and key fantasy matchups.

“The Bills take pride in being a culture that is built on genuine connection with their fans, and we  are absurdly fan-focused at FanDuel, making this a natural collaboration,” said Mike Raffensperger, CMO of FanDuel Group. “As we prepare to bring America’s #1 sportsbook to New York state, we will collaborate with the Bills to bring unique content and experiences to one of the most loyal fanbases in sports.

“FanDuel has built a strong reputation as a premier sports betting destination for sports fans,” said Dan Misko, Pegula Sports & Entertainment Sr. Vice President of Business Development. “The ways they reach people through engaging and entertaining content is innovative and aligns with how we think about connecting with our fans. We’re very excited for all this partnership will offer our valued fans throughout the state of New York as part of their gameday experience and look forward to working with FanDuel for many years to come.”

Connecting the dots: Why the Bills picked FanDuel

The partnership between the Bills and FanDuel comes as no surprise, as Buffalo supported the NY super bid featuring FanDuel, DraftKings, BetMGM and Bally’s. Also supporting that bid were the Yankees, Sabres and NYCFC.

The Giants (DraftKings) and Jets (BetMGM, WynnBet, Fubo) also have their own online sports betting partnerships.

The Bills are NY’s only hope for a playoff run, with both Big Blue and Gang Green sitting at 4-12 and looking toward the 2022 NFL Draft (and in the Giants’ case, a potential much-needed coaching staff and front office overhaul).

NY online sports betting will be live for the entire NFL playoffs, which kick off Jan. 15. The expectation is that all nine operators — BetMGM, Bally’s, PointsBet, Wynn Bet and Resorts World —  will be live in NY by the Feb. 13 Super Bowl.

Photo by AP / Jeffrey T. Barnes
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Mike Mazzeo

Mike Mazzeo is a contributing writer for PlayNY, reporting on legal sports betting in New York while covering the potential legalization of NY online casinos and poker. He previously wrote for ESPN, the New York Daily News and The Ringer, among others.

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