Fireworks Galore As BetMGM Sportsbook Enjoyed Record-Breaking New York Launch

Written By Mike Mazzeo on January 19, 2022
New York Fireworks July 4

BetMGM CEO Adam Greenblatt said his company had a record-breaking launch in New York.

Days after BetMGM Sportsbook went live in the Big Apple on Monday, Greenblatt said he’s “delighted” with how things have gone so far — especially on Day 1.

“We’ve broken all of our records. It was the best first day of any live launch,” Greenblatt said during a company earnings call Wednesday.

“We broke records for most registrations, for first-time depositors, for deposits, for bets and for handle.”

BetMGM became the fifth NY sportsbook to go live, joining FanDuel, DraftKings, Caesars and BetRivers. Still to launch are PointsBet, WynnBet, Resorts World and Bally Bet.

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CEO pleased with ‘flawless tech’ of BetMGM NY

Greenblatt praised BetMGM Sportsbook NY for how its app technology performed despite the high traffic volume.

By contrast, Caesars’ app has been down back-to-back Saturdays (3 hours, 15 minutes), leading to frustrations from customers (among other things).

“What I found particularly pleasing was our technology performed flawlessly, in line with our expectations, mind you, notwithstanding the volume,” Greenblatt said. “And linked to that our acquisition funnel KPIs were also very pleasing.”

GeoComply found that, so far, New Yorkers average 1.36 accounts per player with NY online sportsbooks. Any issues with a particular app could very well send frustrated users elsewhere.

“We had the highest registration to deposit conversion percentage of all of our markets,” Greenblatt said. “We had the highest new player deposit success rate, so everyone who wanted to deposit money was able to get their money in. We had the highest conversion of registration to real money players. And that’s just the technology side.”

Greenblatt also pleased with BetMGM customer service

Greenblatt also praised his company’s response time in taking care of user issues.

“The area of operations is the area that I’m most pleased about, and I’ll tell you why: Despite the record-breaking volumes we answered all chats and calls within an average of 29 seconds,” Greenblatt said.

“This is the standout performance in the market, and we expect that will be another reason NY players choose BetMGM, particularly if you read all the social media and expect that many of those players in the NY market have had a difficult experience in those first few days of the market being available. So I look at the future positively.”

Photo by AP / John Minchillo
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Mike Mazzeo

Mike Mazzeo is a contributing writer for PlayNY, reporting on legal sports betting in New York while covering the potential legalization of NY online casinos and poker. He previously wrote for ESPN, the New York Daily News and The Ringer, among others.

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