Upset-Filled First 4 Weeks Of NFL Season Have Led To Big Numbers For NY Sportsbooks

Written By Grant Lucas on September 30, 2024
New York Jets quarterback Aaron Rodgers after a loss to the Denver Broncos.

Four weeks into the NFL season, and one thing is an absolute certain:

No given game is an absolute certainty.

Simply look at Sunday afternoon’s matchup between the New York Jets and the visiting Denver Broncos. Of the 16 games in Week 4, only one featured a larger point spread than the 8.5 points favoring the Jets.

Rain and sloppy play, however, allowed the Broncos – whose quarterback at -7 yards passing at the half – to record an unforeseeable 10-9 victory at MetLife Stadium.

It was the latest example of unpredictability and upsets that have been highly featured over the first few weeks of the season, one that has led to higher revenue totals for sportsbooks in New York.

Unpredictability abounds in early NFL weeks

Consider how the 2024 season began.

In Week 1, the Cincinnati Bengals opened up their schedule against what many perceived as an underwhelming New England Patriots team. At home, no less. Many sportsbooks put the Cincy spread at 7.5 points, the largest of opening week.

Yet New England stifled the Bengals, jumping out to a 13-0 lead and holding on for a 16-10 victory over a team that had the third-best NFL betting odds heading into the season.

That set the table for a wild first few weeks of the NFL schedule.

Including the Patriots, underdog teams facing a point spread of at 5.5 points or more have gone 18-4 against the spread through Sunday, meaning that 18 of 22 teams covered the pregame line. What’s more, 11 of those teams won outright.

That includes a Week 3 lineup that saw underdogs of at least 5.5 points put together a 5-1 record both ATS and outright, including the New York Giants pulling out a 21-15 win at the Cleveland Browns despite facing a 6.5-point line that was tied for the second-largest of the week.

TeamLineOpponentResultCover?
Arizona Cardinals+6.5 (Wk 1)Buffalo BillsL 34-28Y
New England Patriots+7.5 (Wk 1)Cincinnati BengalsW 16-10Y
Denver Broncos+6.5 (Wk 1)Seattle SeahawksL 26-20Y
Los Angeles Rams+5.5 (Wk 1)Detroit LionsL 26-20N
New Orleans Saints+6.5 (Wk 2)Dallas CowboysW 44-19Y
Tampa Bay Buccaneers+7.5 (Wk 2)Detroit LionsW 20-16Y
Las Vegas Raiders+8.5 (Wk 2)Baltimore RavensW 26-23Y
Cincinnati Bengals+6.5 (Wk 2)Kansas City ChiefsL 26-25Y
Chicago Bears+6.5 (Wk 2)Houston TexansL 19-13Y
Atlanta Falcons+5.5 (Wk 2)Philadelphia EaglesW 22-21Y
New England Patriots+6.5 (Wk 3)New York JetsL 24-3N
New York Giants+6.5 (Wk 3)Cleveland BrownsW 21-15Y
Denver Broncos+5.5 (Wk 3)Tampa Bay BuccaneersW 26-7Y
Carolina Panthers+5.5 (Wk 3)Las Vegas RaidersW 36-22Y
Los Angeles Rams+6.5 (Wk 3)San Francisco 49ersW 27-24Y
Washington Commanders+7.5 (Wk 3)Cincinnati BengalsW 38-33Y
New York Giants+5.5 (Wk 4)Dallas CowboysL 20-15Y
Denver Broncos+8.5 (Wk 4)New York JetsW 10-9Y
Carolina Panthers+5.5 (Wk 4)Cincinnati BengalsL 34-24N
Jacksonville Jaguars+5.5 (Wk 4)Houston TexansL 24-20Y
New England Patriots+10.5 (Wk 4)San Francisco 49ersL 30-13N
Los Angeles Chargers+7.5 (Wk 4)Kansas City ChiefsL 17-10Y
TOTALAVG: +6.711-1118-4

NY sportsbooks capitalizing on early upsets

No state with legal sports betting has been as lucrative as New York, which has seen operators combine for over $4.3 billion in NY sports betting revenue since launching in January 2022.

It seems sportsbooks are setting industry records with each passing week and month, a trend that, unsurprisingly, continued into the 2024 NFL season.

Through the first three weeks of the schedule, NY sportsbooks accepted over $1.4 billion in bets, a 15% increase from the same time in 2023. But how much sportsbooks are profiting from bettors is at an all-time high for the state.

At more than $145 million in gross gaming revenue, New York sportsbooks have far surpassed the industry’s total from 2023 – by nearly 20%.

The week ending Sept. 15 was especially successful for operators, with the $69.2 million in revenue representing the state’s second-highest weekly total ever.

Whether a coincidence or not, want to know what that week featured?

Six NFL teams facing point spreads of at least 5.5 points. All six covering the spread. Four won outright.

Photo by Bryan Woolston / AP Photo
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Grant Lucas

Grant Lucas is the managing editor for PlayNY. A longtime, award-winning sports writer, Grant has covered gambling and legal sports betting since 2018, when he got his start reporting on the New Jersey and Pennsylvania industries. He now oversees PlayNY as New York expands legalized gambling to sports betting and online casino gaming.

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