Can New York break another record during the Super Bowl?
Nevada holds the current record for sports betting handle on Super Bowl Sunday with $158.6 million wagered in the state, set in 2018 as the Philadelphia Eagles upset the New England Patriots 41-33 in Super Bowl LII.
Buoyed by the NFL playoffs, online sportsbooks in the state drew in nearly $1.2 billion in its first 16 days after going live Jan. 8. Based on that, it would appear that the Empire State is poised to already break the monthly sports betting handle record held by New Jersey ($1.3 billion in Oct. 2021).
So it certainly seems possible.
New York ‘primed’ to make Super Bowl betting history
Sen. Joe Addabbo has high hopes for the biggest day on the American sports betting calendar.
“Certainly breaking a monthly record is within reach, so to have that kind of handle, it’s obtainable for New York,” Addabbo told PlayNY. “So we’ll see.”
Early indications suggest that NY online sports betting could certainly excel during the Super Bowl. After all, in just over two weeks since going live, betting apps in the state topped $1.1 billion. Considering the Super Bowl stands as the most wagered-on sporting event in the country, combined with New York’s size and passionate fan base, the big game should only bolster the burgeoning industry.
“We could have more online sportsbooks active (six to eight), and it’s the event of the year for sports betting. So New York has positioned itself due to the great work of the NYS Gaming Commission to get us to this point prior to the Super Bowl so many weeks out.
“We’re primed to make some historical numbers.”
NY sports betting wanted it, now it has it: Super Bowl betting
For months, Addabbo has stressed the importance of Super Bowl Sunday in terms of the first significant benchmark for the state’s performance in online sports betting. The Cincinnati Bengals will face the Los Angeles Rams on Feb. 13 in LA’s SoFi Stadium.
New York sportsbooks available for Super Bowl betting include:
It appears as if WynnBet could join the party soon, as multiple sources indicated that the online sportsbook recently received regulatory approval to launch, though no firm timeline was confirmed. It remains unclear if Resorts World will enter the fold by the Super Bowl, and Bally Bet won’t be available in NY until some time in April.
Addabbo is glad that operators and state regulators were able to launch ahead of time to work out the kinks.
“The key was basically to make sure there no technical glitches or hurdles that we had to jump over before the Super Bowl,” Addabbo said.
“We saw Caesars have some early issues but since then they’ve been OK at least as far as technical terms are concerned. Basically, the foundation is certainly strong enough to build upon. We’ve shown a solid base for both new accounts and existing accounts and sustainability so far since Jan. 8. It all seems to be going very well for Super Bowl Sunday, which is great.”
Can NY sports betting sustain success after Super Bowl?
Sportsbooks have provided NY bettors with a lot of promotional spend early on. So whether this early success is sustainable remains to see be seen. Still, March Madness should provide another boost after the Super Bowl, as should the NHL and NBA playoffs.
“I don’t think we should worry that the sky is falling or the earth is going to stop spinning on its axis after the Super Bowl,” Addabbo said. “Because there may be a dip in numbers but then that’s on the heels of March Madness and NBA/NHL seasons so there’s still that to look forward to that as well.
“But I think we’re primed to do an immense amount of business come Super Bowl Sunday.”