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New Resorts World Partnership Could Be Customer Service Game-Changer In NY

dice on a checkerboard
The forthcoming  took one step closer to opening its doors this week. The New York casino inked a deal with International Game Technology (IGT). As part of the deal, IGT will provide the property with casino management tools, casino games, and other related products. Resorts World is scheduled to open early next year.

IGT products feature more than just casino games

IGT is certainly best known for providing casino games to properties. However, the company’s portfolio extends beyond just slot machines and electronic casino games.

The company keeps adding a number of products to help casino operations, including:

  • IGT Advantage, a digital casino management program
  • IGT Casinolink, a modular CMS
  • SYSTEM2Go, a slot management program
  • Cardless Connect, a new player rewards system

Cardless Connect could revolutionize casino rewards

Certainly all of these programs will come in handy at Resorts World Catskills. However, the one drawing the most headlines right now is Cardless Connect. Stations Casinos in Nevada are currently testing the technology in a pilot program. If it proves effective, it could be a customer service game-changer.

The Cardless Connect system uses an app on your phone instead of a physical player rewards card. So, rather than insert your card into every game you play, you simply scan in with your Cardless Connect app to earn rewards points.

The Stations Casinos corporate blog offers a tutorial on the technology. Requirements include:

  • The Stations Casino App
  • A Boarding Pass rewards club card
  • A Bluetooth-enabled phone
  • Connection to the casino Wi-Fi

Now if players at these casinos forget their card or leave it in a machine, they can still earn points and spend comps, so long as they have their phone with them.

Cardless Connect will be featured at Resorts World

When Resorts World Catskills opens next year, it will be the last of the new upstate casinos to launch. However, this Cardless Connect feature is something that will help set this new property apart from its competitors.

That is not the only thing the property is excited about regarding the new partnership though. Montreign Operating Company President & CEO Ryan Eller explained in the official press release:

“In partnering with IGT, we are able to provide our customers with unique gaming technology and features that will differentiate Resorts World Catskills from the competition. Leveraging IGT’s innovative products will help us to exceed our patrons’ expectations, providing them with new and exciting experiences while driving loyalty to our brand.”

Construction on the $1.2 billion project is progressing on schedule. Upon completion, Resorts World will feature 100,000 square feet of gaming space with over 2,100 slot machines and 130 table games.

There will also be an 18-story hotel with world-class amenities. In total, the property will cover 1.6 million square-feet. It may be last to market, but it will certainly be the largest of these new upstate casinos, now with state-of-the-art casino technology to boot.

Jessica Welman

About

Jessica Welman is a longtime member of the poker media. She has worked as a tournament reporter for the World Poker Tour, co-hosted a podcast for Poker Road, and served as the Managing Editor for WSOP.com. A graduate of the University of Southern California and Indiana University, Welman is not only a writer but also a producer. She has been involved for livestreams for the WSOP and WPT and worked as a consultant on many other poker productions. She can be found on Twitter @jesswelman.