PointsBet hopes to replicate its success with live-betting integration on golf broadcasts in baseball.
But to do so, the sportsbook would need a deal with MLB, similar to its existing relationship with the PGA Tour.
Such a deal would enable PointsBet to integrate live betting content into New York Mets telecasts on partner NBC’s affiliate station SNY, PointsBet CMO Kyle Christensen told PlayNY.
PointsBet NY looking to bring live betting to Mets games
Christensen said the key to any live-betting broadcast is clearing up any latency issues on the tech side to make sure there is a complete integration on a second-by-second basis.
There is no timeline for such a product to launch, as a deal would first need to be struck with the league.
But, Christensen added, “This is something our product team is working tirelessly on.”
A deal with SNY would also enable PointsBet to feature live MLB betting content in the Mets’ in-studio shows before and after games.
Mets’ bettors would be able to live wager on the PointsBet NY betting app on a pitch-by-pitch, play-by-play, inning-by-inning basis. For example, one possibility would include whether ace Jacob deGrom would strike out the side.
The league already holds sports betting partnerships with several other New York sportsbooks, including DraftKings, FanDuel and BetMGM. In addition, Bally Bet entered into a deal with Sinclair Broadcast Group that incorporates the sportsbook with a variety of regional stations, including Stadium.
PointsBet could bring unique NY sports betting offering to MLB
MLB is currently in a labor dispute with the Players’ Association that could delay the start of the 2022 season.
PointsBet entered the NY online sports betting market on Jan. 24, with the sportsbook taking $29.5 million in bets in the Empire State as of Jan. 30.
The sportsbook features a lesser promo and advertising budget — and less expansive customer database — than other industry titans. But PointsBet has tried to take a unique approach in appealing to a more sophisticated subset of bettors. That includes its high-risk, high-reward Points Betting option.
PointsBet also recently introduced single-game as well as live/in-game parlays.
“I’m interested to see if some of the incumbents and other competitors will continue their high promo spend or whether that comes down,” Christensen said of the NY market.
“It’ll be interesting to watch. We might see some dialing back as it’s not sustainable long-term. In the meantime, we’ll just continue with our strategy and try to further establish our brand in New York.”