Live Betting Integration For Mets’ Telecasts On SNY? PointsBet Hopes To Make It Happen

Written By Mike Mazzeo on February 9, 2022
MLB Mets PointsBet Sportsbook

PointsBet hopes to replicate its success with live-betting integration on golf broadcasts in baseball.

But to do so, the sportsbook would need a deal with MLB, similar to its existing relationship with the PGA Tour.

Such a deal would enable PointsBet to integrate live betting content into New York Mets telecasts on partner NBC’s affiliate station SNY, PointsBet CMO Kyle Christensen told PlayNY.

PointsBet NY looking to bring live betting to Mets games

Christensen said the key to any live-betting broadcast is clearing up any latency issues on the tech side to make sure there is a complete integration on a second-by-second basis.

There is no timeline for such a product to launch, as a deal would first need to be struck with the league.

But, Christensen added, “This is something our product team is working tirelessly on.”

A deal with SNY would also enable PointsBet to feature live MLB betting content in the Mets’ in-studio shows before and after games.

Mets’ bettors would be able to live wager on the PointsBet NY betting app on a pitch-by-pitch, play-by-play, inning-by-inning basis. For example, one possibility would include whether ace Jacob deGrom would strike out the side.

The league already holds sports betting partnerships with several other New York sportsbooks, including DraftKings, FanDuel and BetMGM. In addition, Bally Bet entered into a deal with Sinclair Broadcast Group that incorporates the sportsbook with a variety of regional stations, including Stadium.

PointsBet could bring unique NY sports betting offering to MLB

MLB is currently in a labor dispute with the Players’ Association that could delay the start of the 2022 season.

PointsBet entered the NY online sports betting market on Jan. 24, with the sportsbook taking $29.5 million in bets in the Empire State as of Jan. 30.

The sportsbook features a lesser promo and advertising budget — and less expansive customer database — than other industry titans. But PointsBet has tried to take a unique approach in appealing to a more sophisticated subset of bettors. That includes its high-risk, high-reward Points Betting option.

PointsBet also recently introduced single-game as well as live/in-game parlays.

“I’m interested to see if some of the incumbents and other competitors will continue their high promo spend or whether that comes down,” Christensen said of the NY market.

“It’ll be interesting to watch. We might see some dialing back as it’s not sustainable long-term. In the meantime, we’ll just continue with our strategy and try to further establish our brand in New York.”

Photo by AP / Lynne Sladky
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Mike Mazzeo

Mike Mazzeo is the Lead Writer for PlayNY, arriving after covering several of New York's professional sports teams in a variety of roles for the past decade. Previously, he served as a beat writer and columnist covering the Brooklyn Nets (ESPN) and New York Yankees (New York Daily News). Mike also covered both the MLB and NBA nationally for Yahoo Sports. In addition, he served as a general assignment reporter for ESPN NewYork.com. He has also had bylines in the New York Times, New York Post, Newsday, Forbes and The Ringer. With PlayNY, Mike brings extensive coverage and unique story angles to what is projected to be one of the biggest and most lucrative online sports betting markets in the country. It's been an arduous and confounding process to get here, but 20 million New Yorkers (many of them die-hards) are now legally able to bet on their favorite sports teams across the state via online and mobile platforms.

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