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US Open spotlights how sports betting now shapes the fan experience in New York

A feature from the US Open in Queens shows how sportsbook betting and prediction-market branding are now embedded in the tournament experience, with FanDuel and Kalshi both in view and responsible-gambling concerns close behind.
Tyler Andrews Avatar
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Sports betting is no longer sitting on the edge of the action at the US Open. A new feature from Tennis Grandstand describes betting apps, promotions, and prediction-market branding as a visible part of the fan experience in Queens, with New York-licensed FanDuel and US Open partner Kalshi both woven into the tournament environment.

The report centers on two Queens-based fans, Dev Ramautar, 27, and Bryan Cevallos, 25, who bet on tennis through FanDuel while attending the event near Arthur Ashe Stadium. Their stories illustrate both the appeal and the risks of live tennis wagering in a state where mobile sports betting launched in 2022.

Kalshi and sportsbook branding are now visible at the US Open

According to the report, the USTA named Kalshi the official prediction market partner of the US Open. Kalshi branding appeared on courtside signage, and the tournament’s official mobile app sent push notifications featuring predictions under the Kalshi logo.

USTA chief executive Craig Tiley said the partnership would help the organization "be at the forefront of innovation in global sport and deepen fan engagement while ensuring the integrity of the sport."

The article also describes how Ramautar and Cevallos follow matches closely, discuss parlays on Discord, and make live bets on individual sets. By the end of the first week, Cevallos was up $177 and Ramautar had accumulated about $2,000, according to the piece.

The same story highlights losses, addiction concerns, and player abuse

The feature also underscores the downside of that access. It says Ramautar has lost more than $50,000 since 2022, while Cevallos has lost more than $33,000 over the same period.

The report cites an Epic Research study covering more than 197 million American adults that found gambling disorder diagnoses in legal-betting states rose by more than 60% between the first quarter of 2018 and the first quarter of 2026. Harry Levant of Northeastern University’s Public Health Advocacy Institute said, "The product is not designed for entertainment. It is designed for rapid, continuous consumption."

Tennis also faces direct fallout from betting-related anger online. A WTA and World Tennis study covering the 2025 season found 59% of serious abuse cases directed at players came from bettors who had lost money. Jessica Pegula said players cannot sign their own betting sponsorships but still deal with abuse on social media while sportsbook branding remains visible around the court.

What New York players should take from it

For New Yorkers, the story is less about a single product launch than about how fully wagering has blended into a major local sporting event. The source notes FanDuel offers deposit limits, time-outs, self-exclusion, and specialist risk monitoring tools.

The broader takeaway is that easier access can mean more frequent betting prompts, especially during live events. Readers who use legal sportsbooks should watch for how tournament partnerships, app notifications, and in-play markets shape their habits, and use responsible-gambling tools when needed.

Source: As reported by tennisgrandstand.com.

About the Author
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Tyler Andrews

Digital Content Strategist

Tyler Andrews has covered sports, art and entertainment in the US and abroad. He began his career covering Southern California sports before branching into the national sports market. He spent four years in Barcelona, covering FC Barcelona football as well as art and entertainment in the Catalan capital. Tyler, a Las Vegas native, is a graduate of both Cal State Long Beach and Chapman University. He currently resides in Dallas with his wife and family where, when he’s not chasing after his two daughters, he goes to concerts with his wife, collects comic books and roots for the Vegas Golden Knights.

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