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Sen. Katie Britt is highlighting a bipartisan federal proposal aimed at limiting how sports betting ads reach minors, as lawmakers continue to scrutinize youth exposure to gambling marketing and underage access to betting platforms.
During an appearance on _Keeping It Real: Conversations with Jillian Michaels_, Britt discussed how children can encounter sports betting ads on YouTube, social media, video games, and during sporting event broadcasts. According to the source article, Britt said 59% of youth have been exposed to gambling advertisements without searching for sports betting.
The GAME Act would restrict targeted ads to minors
The legislation at the center of Britt’s comments is the GAME Act, which the source describes as a bipartisan bill still moving through the legislative process.
According to the article, the bill would “prohibit covered digital advertising platforms from displaying targeted advertisements directed to a minor that promote sports gambling platforms.” It would not ban sports betting advertising outright. Instead, it would block the use of behavioral profiling or similar data practices to create personalized gambling marketing that reaches minors.
That distinction matters for operators and ad platforms: the measure, as described, focuses on targeted digital advertising rather than a blanket prohibition on sports betting promotions.
Lawmakers are also looking at age-verification measures
Britt also pointed to broader concerns about underage access. The source says children may use VPNs to bypass location or age restrictions, and in some cases may use a parent’s personal information to create betting accounts.
The article also references a separate proposal from Rep. Josh Gottheimer, the Facial Recognition to Protect Children Act, which would use facial recognition technology to confirm a user’s age. Kalshi CEO Tarek Mansour has supported that bill, according to the source.
The source article says people who begin betting before age 18 are 50% more likely to develop addiction later in life, underscoring why ad restrictions and account-verification tools are drawing attention in Washington.
What readers should watch next
The main open question is timing. The source does not specify the current congressional status of the GAME Act beyond saying it remains in process. For now, the story to watch is whether federal lawmakers move from concern about youth gambling exposure to enforceable rules on digital ad targeting and age checks.
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Source: As reported by Frank Ammirante.
