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The New York Mets have signed a multi-year partnership with Novig, naming the company the club’s exclusive official prediction market partner. According to the announcement, the deal makes the Mets the first Major League Baseball team to partner with a prediction market company.
The partnership will put Novig branding in several fan-facing channels, including stadium signage at Citi Field, branded in-game activations, and integration across Mets broadcasts and social media.
What the Mets-Novig deal includes
The financial terms were not disclosed. What has been confirmed is that the agreement is multi-year and gives Novig exclusive category rights as the Mets’ official prediction market partner.
Novig CEO and co-founder Jacob Fortinsky said the company’s goal is to build “the home for sports trading,” adding that the Mets partnership brings that vision to fans in a major sports market.
Lew Sherr, the Mets’ president of business operations, said the club sees the agreement as a way to give fans “a new and engaging way to connect with the game” while continuing to bring in industry partners tied to changes in the sports landscape.
Why this stands out in MLB
The announcement follows Novig’s designation as an MLB-authorised prediction market. That status allows the company to participate in MLB’s integrity programme, including market monitoring, reporting protocols, and restrictions on markets considered to pose integrity risks.
The Mets deal also arrives after MLB announced a partnership with Polymarket in March, showing the league’s broader engagement with prediction-market companies.
Outside baseball, other pro teams have also entered this category. The Chicago Blackhawks partnered with Kalshi, and the New York Rangers signed a deal with Polymarket. The source material notes that no NBA team partnership has been announced.
What New York readers should watch
For New York fans, the immediate change is likely to be visibility: Novig branding and activations at Citi Field and across Mets media channels. Still, several details remain unclear, including the financial terms, the exact start date, the length of the multi-year agreement, and what specific products or activations Novig will offer under the partnership.
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Source: As reported by yogonet.com.
