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DraftKings CEO Jason Robins says the company believes it is well positioned whether sports prediction markets remain available or are ultimately curtailed by the courts.
Speaking about the legal uncertainty around event-contract style products, Robins said DraftKings is watching developments but is not trying to steer the broader court fight. At the same time, he said the operator has already built meaningful traction in active prediction markets while continuing to post solid results in its core sportsbook and iGaming business.
Robins says DraftKings is prepared for either legal outcome
Robins said he would prefer prediction markets to remain available, but argued DraftKings can benefit either way.
“We’re in a good position either way. We’re set up regardless of the outcome,” he said.
According to Robins, DraftKings has already captured double-digit market share in active prediction markets and brought in more than 1 million customers. He added that the company expects that figure to grow to multiple millions by the end of the NFL season.
Robins also said DraftKings believes its product depth is a competitive edge, claiming it has three times the NFL offers of rivals such as Kalshi and Polymarket. He described the sector as resembling the online sports betting market of 2021-2022, with lower margins but the potential for higher gross profit.
Cross-sell and core business remain central
Robins said prediction markets are also feeding customers into other DraftKings products, especially in places without a traditional sportsbook. He cited cross-sell into Pick 6, daily fantasy sports and crypto trading.
That matters because DraftKings is still emphasizing the strength of its core business. Robins said NFL handle was up around 15% year over year through the first two weeks of the season. He also said the core business remains on track to deliver $1 billion in adjusted EBITDA, with growth continuing into 2027.
The company may also step up customer acquisition spending. Robins said it is too early to say how much, but DraftKings expects to provide investors with an update on its third-quarter earnings call in November.
What to watch next
The biggest unknown is still the legal path for sports prediction markets. Robins said DraftKings wants clarity, but the company is currently focused on its own product and long-term value creation rather than the litigation itself.
For players and industry watchers, the next marker is November, when DraftKings is expected to give a clearer read on marketing spend and how early NFL-season momentum is shaping the rest of the year. As always, gamble responsibly.
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Source: As reported by sbcamericas.com.
