Caesars Debuts Sports Betting Lounge At Buffalo Bills’ Highmark Stadium

Written By Chris Imperiale on September 28, 2022 - Last Updated on February 6, 2024

The Buffalo Bills unveiled their new Caesars Sportsbook Lounge at Highmark Stadium recently, in time for the team’s Monday Night Football game against the Tennessee Titans. The NY sports betting area made its debut for Caesars Rewards members and VIPs during the Bills’ lopsided victory.

While the space doesn’t permit physical sports betting just yet based on New York law, it is of course friendly to online wagering. Caesars Sportsbook NY is one of the top online platforms available in the state since entering the market in January.

Even though it doesn’t act as an actual retail sportsbook yet, the Caesars lounge at the Bills’ stadium creates the same environment.

It features places to get food and beverage, along with different seating options. There are high-top chairs and tables, as well as more traditional stadium seating with a view from the northwest corner of Highmark Stadium, in what was formerly the Business Class Club.

Buffalo Bills showcase Caesars Sportsbook Lounge

Retail sports betting in the Empire State is restricted to only commercial and tribal casinos. So until that changes, Buffalo fans will have to find Bills odds and conduct their sports betting needs online when at the stadium.

Thankfully, the state provides New Yorkers lots of different mobile options, including the quality Caesars Sportsbook NY product.

Aside from watching the game, guests can also take a look at a bunch of different TV screens to see additional action around the NFL. Altogether, the lounge boasts a capacity of 400 people.

Although online betting is the only avenue at Highmark at the moment, that could change at some point, as lawmakers consider a new bill.

Caesars became the Bills’ official mobile sports betting partner shortly after going live in the state. The operator’s co-president of Caesars Digital, Chris Holdren, discussed the excitement around this recent agreement. Holdren said:

“This partnership gives us the opportunity to connect with one of the most passionate fan bases in all of sports. We’re ready to welcome Bills fans into the Caesars Empire and offer them access to best-in-class hospitality experiences through our Caesars Sportsbook app as we continue to expand our footprint across the state of New York and beyond.”

With the sports betting lounge now active and the Bills sitting at 2-0, it appears like a fun season awaits in 2022 for Buffalo fans.

Caesars Sportsbook Truck Tour begins in NY

In a separate celebration that tied together the launch of the Caesars Sportsbook Lounge, the operator also started its Truck Tour for the 2022 NFL season on Monday in Buffalo. This new campaign aimed at more fan engagement is set to travel all over the US for games this year.

The Caesars 18-wheeler comes equipped with several production studios and an exciting tailgate experience for everywhere it stops.

For Monday Night Football at Highmark Stadium, Caesars provided several celebrities, food, and more. Brand ambassadors Kenny Mayne and Trey Wingo made appearances, along with former Bills legendary wide receiver Andre Reed.

That wasn’t all, either. The truck held a wing-eating contest hosted by La Nova, while fans also enjoyed a live performance from rapper Benny the Butcher.

Of course, the Caesars truck is prepared for NFL betting, too. It features several large screens on the inside that display a bunch of different betting markets for the game. Fans old enough can enter and actually put some action down with a few wagers.

The president of Caesars Digital, Eric Hession, talked about how the new Truck Tour will impact NFL enthusiasts this season. Hession said:

“Providing customers with memorable experiences and treating them like royalty remains a key emphasis for us. The Caesars Sportsbook Truck Tour is an exciting chapter in our story as we shift our marketing focus to a more localized and targeted approach in our second year. We can’t wait to engage fans on the road, and we’d like to thank our great partners for making this possible.”

Caesars Sportsbook Truck Tour schedule

The Bills-Titans contest marked the first of 15 stops for Caesars and its new sportsbook truck. Its next stop is scheduled for the matchup between the Kansas City Chiefs and Indianapolis Colts from Lucas Oil Stadium on Sept. 25.

While the majority of events are NFL games, there are several college football tilts involved, and one for the NHL. The tour finishes up as the NFL season concludes, with two final stops at the Pro Bowl on Jan. 29, then the Super Bowl on Feb. 12.

Photo by AP /Joshua Bessex
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Chris Imperiale

Chris Imperiale covers New York sports betting and NY casino gaming industries for PlayNY. He holds a journalism degree from Rutgers University and was formerly on staff at Bleacher Report.

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